The Global Warming Challenge

Evidence-based forecasting for climate change

Archive for March, 2009

International Climate Change Conference (ICCC) 2009 talks now online

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Talks (videos, audios, and PowerPoint shows) have been posted for all of the talks given at the International Climate Change Conference in New York City in early March of 2009. Judge for yourself as to the quality of the scientific work presented. The talks are here.

Written by mzfeldm

March 30th, 2009 at 8:33 pm

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Scott Armstrong interviewed by BBC

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Scott Armstrong was interviewed about the polar bear “crisis” by BBC on March 9. Here is the 6-minute interview.

Written by mzfeldm

March 16th, 2009 at 9:00 pm

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Is the World Wildlife Fund Polar Bear Campaign Based on False Advertising?

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The World Wildlife Fund (WWF) has been running commercials to appeal for members and donations. The commercials have claimed that global warming is causing the population of polar bears to decrease rapidly thereby putting the species at risk of extinction. Might the WWF be engaged in false advertising? This the question that Scott Armstrong, a professor of marketing at the Wharton School who has taught advertising for over 35 years, is asking. Professor Armstrong will discuss this case at the International Conference on Climate Change on March 9 in New York City. He has been trying to contact senior officers of the WWF since December 12, 2008, to ask them to explain their side of the story. Despite many attempts, he has not received a response from the WWF. See a full description of the problem and prior correspondence below. Read the rest of this entry »

Written by mzfeldm

March 2nd, 2009 at 9:19 am

Posted in Uncategorized